The Internet offers almost unlimitted opportunities regarding marketing for your hotel. That´s what makes it so hard to decide. When is the right time to spend your marketing budget and what channels suit your needs? What are your goals that you want to achieve? What can you adjust to noticeably increase the performance of your house? Which measures offer the best cost-benefit ratio? Where are the weak points in the marketing of your hotel?
To answer these and many other questions conclusively, a marketing manager needs one thing above all else - valid key figures.
Of course, the statistics area within the BUSINESS CENTER does not provide you with all the key figures described above that you need for a comprehensive situation analysis and for deriving suitable measures. However, you will certainly find many relevant and current values here, which provide a good overview of the current performance of your company and suitable recommendations.
At the top of the page you will find an overview of the brand strength of your hotel on HolidayCheck. The location ranking provides information on how HolidayCheck holidaymakers rate your hotel compared to other hotels in your town, taking into account the recommendation rate, the overall rating and the number of reviews. The same applies to the regional ranking. Your own recommendation rate, the number of underlying ratings and the overall rating can also be found in this section.
The recommendation rate and the rating of your hotel are important factors for holidaymakers when deciding on a hotel. The recommendation rate is calculated daily and automatically, based on all active ratings. It indicates how many guests have answered "yes" to the question about the recommendation. If, for example, five out of ten guests click "yes" to this question, the results of the recommendation rate would be 50%. 25 months after the customer's stay his evaluation will automatically be archived and will no longer influence the referral rate.
You have not yet received any reviews on HolidayCheck or would like tips on how to collect more reviews? Read more HERE.
Once the holidaymaker has found you on HolidayCheck, he or she will usually first look at your profile, always provided that it is appealing and well maintained. If, for example, a current profile picture is missing, the chances of someone wanting to take a closer look at your profile are extremely unfavourable. How often your profile has been viewed in the last few months, in which months a particularly large or small number of visitors have visited your company and how these values have changed compared to the previous year can be seen in the section "Profile visits". Here you also have the possibility to download these statistics as CSV.
Tip: The CSV file is more extensive and contains more data and months.
Read HERE what you can do to optimize your profile.
In the following sections, you will find charts showing the number of bookings, guests and overnight stays in your house, which were created using HolidayCheck. For example, Bookings on HolidayCheck are made via tour operators, booking.com or Expedia. You can see the history over several months and the respective comparison value from the previous year in this section. It is recommended that you set these key figures in relation to the above-mentioned profile visits. This will show how many of the visitors to your hotel profile have ultimately led to bookings at HolidayCheck. If you would like to find out more about the possibilities of further increasing this ratio of profile visitors to bookers, CONTACT US.
Another important indicator for your success on HolidayCheck and for your relevance to the holidaymaker is the so-called guest-generated content, i.e. everything that the holidaymaker himself contributes to your hotel profile. This includes reviews that your guests write and photos that are posted about your hotel. Basically, the more user content you have, the better. Your profile will look more credible and meaningful if the visitor finds many different reports, opinions and photos there. Even a critical feedback does not necessarily have to be negative for your house. If you deal with critical feedback and comment on it regularly and promptly, this is proven to be to your advantage. For example, 68% of TrustYou users say that if in doubt, they would be more likely to choose a hotel that regularly comments on reviews.
You can find out more about dealing with ratings and questions of potential guests here:
So take the opportunity to take a closer look at the statistics section of your hotel...
You are not yet registered for the HolidayCheck Business Center?