Guests will talk about the things that surprised them. Other people sharing news about your hotel will allow you to save on marketing. Amazed guests mentioning your hotel's name to friends, relatives and colleagues conveys a message that doesn't cost you a thing. This is precisely the reason not every technical innovation in the hotel actually serves any purpose other than to create a sense of astonishment and give guests a reason to talk about the location. The electrical nail polish dryers in the Peninsula hotel in Tokyo fall into this category. They are a sort of "finger blow-drier" incorporated into the wooden paneling of the dressing area. The "spa button" in the same hotel’s bathrooms is more practical by comparison. It will slowly dim the lighting and turn off the digital clock incorporated into the mirror. Relaxing music starts to play and the "do not disturb" light switches on outside. The tinkerers of Peninsula came up with another innovation, too: a box that automatically signals to staff when someone inserts a pair of shoes to be cleaned...
Heated mirrors in the shower that will not fog over are quite useful. The latest novelty is a special type of glass that turns opaque at the push of a button. It can be used on shower partitions or in rooms that morph into glazed see-through bathrooms. But since it’s not all that cheap, it’s not yet very common.
Anantara-Hotels in Thailand came up with the idea to provide every guest with a personal mobile phone for their stay. This is technically uncomplicated by comparison, but gives guests quick access to all hotel services and free local calls, as well as unlimited long-distance calls to a number of countries, including Germany. The idea will be shared far and wide and is great to inspire customer loyalty, because it offers true added value for guests.
Technical innovations should be either super uncanny, or truly practical. Both of these will be shared with friends and family. It must all be self-explanatory and intuitive, however. No hotel guest has ever picked up a complicated user manual and gone through a list of instructions. Ideally, a single click is all it takes. A simple on-off switch works, too. The best ideas are intuitive, do not make any (annoying) sounds when not in use, take up little space – and in the best cases are not overly expensive to either purchase or install.
You can customize and complete the amenities of your hotel with a few clicks in the Business Center. Whether it is a hairdryer, a whirlpool or a dartboard: In the BUSINESS CENTER of HolidayCheck (under Facilities) you have the possibility to update the amenities of your hotel in an uncomplicated way. This will be visible to your guests on your HolidayCheck profile and provides the information that interested parties are looking for. This means that any questions can be answered in advance and the holidaymaker feels well looked after thanks to the wealth of information. Because on HolidayCheck it is also possible to filter the hotels according to equipment features and the more information a potential guest finds on your hotel profile, the sooner he or she will book with you. So adjust your hotel details now!