This year, 732 hotels received awards as part of the HolidayCheck Award, 188 of which received the Gold Award. This is awarded to hotels that have won the award for at least five consecutive years, thus guaranteeing excellent service and customer satisfaction at the highest level. For the fourth time in a row, the hotel "Travel Charme Strandidyll" on the island of Usedom will get the Gold Award. Among the winners of the Award 2020 is the wellness hotel "Reischlhof" in the Bavarian Forest. The hotel was able to collect over 1100 reviews in the last twelve months. We asked about the best practices of the two winners. Read in the following interviews how the hotels get so many positive reviews and what tips they have for other hotels.
Strandidyll: The HolidayCheck Award, and now for the 4th time in a row the HolidayCheck Gold Award, is a great recognition and appreciation of the daily performance for us and the whole team. It emphasises the trust of our guests, the good service and the high quality of our hotel. Trust, especially since it is not an advertisement of the hotel itself, but a result of consistently good guest reviews. Recommendation marketing is very important to us. More and more holidaymakers are using [...] HolidayCheck to obtain authentic guest feedback and to get the best travel and hotel recommendations before booking their trip.
Reviews do not necessarily come automatically. It is important to show the guest the different possibilities of an evaluation and to invite the guest actively. This is done in our hotel through different ways: Firstly, after their stay, guests receive a post travel e-mail in which the presence of our hotel on HolidayCheck [...] is pointed out. Furthermore they find hints on giving a review in their daily newspaper.
Yes, we use the AD-SERVICES (Editor's note: With Ad Services you increase the visibility of your hotel profile, make more direct bookings and reach more potential guests) from HolidayCheck. In 2020, as in the previous year, we have booked the Ranking Ad. This year we included the destinations Mecklenburg Western Pomerania and Baltic Sea. Furthermore we will be present again in the HC Newsletter. Our profile also has a premium entry (Premium Package) which includes a link to our website.
We are very pleased. One is always kept up to date with the latest news and is informed and advised about various marketing opportunities. The HolidayCheck service team is also available at all times to provide advice and competent support in the event of questions or problems.
One recommendation to receive the award is certainly to pay attention to good service and a high quality of the hotel. A great product is the basis for good reviews. During or immediately after the stay, the guest should be actively invited to give an evaluation and be made aware of the feedback possibilities (Note: Please respect our CODE OF CONDUCT). Finally, a professional evaluation management is essential in order to make use of the feedback and to convey to the guest the appreciation of his time for giving an evaluation. The HolidayCheck Award is a great recognition and a great distinction that can be used in many ways for your own hotel marketing.
In my opinion, the PREMIUM PACKAGE is a good way to upgrade your hotel profile to HolidayCheck. A personal quote as well as a photo of the director, a link to the hotel's own website and changing special offers enhance the entry and provide additional marketing opportunities as well as traffic on your own homepage. In order to address and pick up the holidaymaker on an emotional level, attention should also be paid to attractive, authentic and up-to-date image material with good resolution. The hotel description should also provide the user with every important information at a glance. We read and answer the incoming reviews on HolidayCheck with great care - it doesn't matter whether they are positive, neutral or negative - every guest comment is valuable feedback for us, to which we give equal importance.
Negative reviews are read and answered by us carefully. Critical hints and remarks of our guests show us in which areas we can still improve and what our guests value. Thus, this feedback is used for quality and product improvement. Dealing professionally with a negative review can also be seen as an opportunity - by taking on the criticism, one creates trust in the guest, shows that feedback is important to one [...]. A professional reaction to a negative guest review is always also a chance for customer loyalty and in the end, a positive review.
We convince our guests with good, personal and helpful service, natural friendliness and the high quality of the hotel.
Our guests are convinced by our hotel. Especially the personal service, but also the ensemble of the hotel's own spacious park landscape with old trees and the heated outdoor pool, the architectural style, [and] the central and direct location on Heringsdorf's beach promenade. Our guests also value our gourmet restaurant Belvedere, which was awarded 16 points in the Gault&Millau 2020. These are some of the highlights that our guests particularly appreciate.
An exciting and interesting trend is sustainable travel, which means that holidays in one's own country are becoming more important again. The work-life-balance and thus also the conscious break from everyday life and the focus on tranquillity and nature are becoming more and more important. With its direct beach location, the proximity to the Baltic Sea and the architectural style of the house, which always radiates a certain peace even when the house is heavily used, Strandidyll offers wonderful opportunities to escape the hustle and bustle of everyday life for a few days and to consciously switch off.
To continue to guarantee a high quality of the product as well as good service and thus to welcome satisfied and happy guests again and again.
Reischlhof: The HolidayCheck is an important barometer for us when it comes to the popularity of a hotel. The HolidayCheck Award naturally confirms that our guests feel comfortable with us. To create a perfect atmosphere of well-being, we have made it our motto "Not at home and yet home".
Over the years, this has naturally developed into something of an automatic process. Our guests are often ambassadors of our house and are happy to pass on their positive experiences to friends and acquaintances. But the awareness of online reviews has also increased steadily, so that recommendations are not only made by word of mouth, but also on HolidayCheck.
Unfortunately, it is always somewhat difficult to say whether there is a connection here. We see the ads less in the area of reviews and more in the area of brand awareness.
We are very satisfied with the partnership with HolidayCheck. We value independent reviewing portals so highly that we want to maintain a long-term partnership with HolidayCheck.
In our opinion, the product must be right. Only if the guest is completely satisfied and if you manage to prepare a holiday that he will remember with pleasure, the guest will give a positive review. He will hardly take the trouble to review an average holiday.
A good hotel profile must be authentic. It is not helpful to show things that are completely different in reality.
We take time to answer to each negative review individually. Of course, we strive to find solutions in the interest of the guest and give him or her the chance to talk to us again personally. Fortunately, however, we rarely have negative reviews.
We convince our guests with high quality in combination with a down-to-earth, family atmosphere. In addition, the guest will find absolute peace and quiet with us, she or he can decelerate and spend time together with their partner.
Our guests certainly appreciate the security that the house exudes. The hotel has constantly changed over the years, but the character of the house has always remained the same. Our guests also appreciate the unique natural location in the middle of the Bavarian Forest.
The wellness guest of today is more and more looking for his personal retreat. In the future, the times of taking a deep breath, slowing down and relaxing away from everyday life will become more and more valuable. It will be more about perceiving quality experiences differently than just collecting a multitude of impressions.
Our plan for the future is to manage the hotel on a long-term and sustainable basis. For us it is not about generating more and more growth. Rather, we are focusing on a solid business with a strong foundation where guests, employees and the company are doing well.